HOW TO WRITE AN AMAZING ABOUT PAGE

Your ABOUT page is all about letting people know your story. This is one of the quickest and best ways to build rapport with your (potential) fans, followers, clients and customers. 

Here are some awesome ABOUT pages I’ve come across that you can use as inspo before writing – or re-writing – yours:

about page, copy, copywriting, blogging

  1. Mailchimp
  2. Vinomofo
  3. Problogger
  4. Smaggle

What do all of these have in common? All are true to their own style and whether big-time or small-fry, all four give us a true sense of who they are by what they say AND the way they say it!

Download Your FREE About Page Cheat Sheet Here

Must-haves:

  • A picture of you and/or your team – we want to see you!
  • Make it your own style – be that 1st person or 3rd person, plain text or image/graphic heavy, quirky, bold, classic, simple, etc
  • Testimonials/successes/achievements – even if it is just a list of places you worked, high-profile clients or industry-specific awards. But written testimonials from actual clients/customers are always encouraged
  • Contact details and/or social media handles

Remember:

If you’re not good at putting who you are and what you do into writing, you could always consider using video to get your point across. Some people feel remarkably at ease in front of the camera. Plus, being able to use facial expressions and hand gestures will help you come across as more authentic.

“It doesn’t have to be perfect, just real.”

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