Having amazing content is crucial in projecting yourself (and your business) as a leader in your field and an expert in your industry with enough knowledge to deemed informative, credible and trustworthy.
It also gives your clients, customers and the general public a way to engage and interact with you in a less formal way (via a blog or social media) than old-fashioned communication that solely revolved round lead generation.
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Following are some of the main reasons why unique and compelling content has always been king:
- You become a trusted source: By regularly sharing information and being a thought leader in your field, you build a positive reputation for yourself and your business. This does NOT include spam and constant promotional links, but inspiring quotes, news stories, opinion and commentary, as well as questions and polls that reach out to your audience.
- It helps people find you: SEO (search engine optimisation) cannot be underestimated. The more fresh content you publish, the more chance of it being picked up as search engines ‘crawl’ your website for unique material and keywords.
- Your online presence stays updated: How often have you logged onto a company’s website and found that it hasn’t been updated in 6 months? or maybe even 2 years? Not only does it leaves a bad taste in your mouth about that particular company but sends you straight back to Google in order to find a new one. Keeping your website content updated ensures your audience/customers are getting the most current information.
- It builds brand awareness: The best – and sometimes worst – thing about putting your content out there is that you have no control over who reads it and how far is could potentially reach. Each and every piece has the potential to be picked up and shared, and possibly go viral, in ways that traditional media has never been able to. This content also allows you another outlet for your business voice to shine through and establish your own tone in order to speak to your target audience in a way that resonates.
Need some advice on putting together a content schedule or strategy, we can help! Drop THE SOCIAL CLIQUE a line and we’ll let you know what we can do for you and your business.
Great post and very true about being a trusted source. Content is a perfect way to have new comers trust you more x
Thanks Kate. I think that trust and credibility some with being reliable and secure. If your website is chaotic, what does that say about the rest of your business? x
Love this article.
I see it often where a website doesn’t look like it has been updated in years and you wonder if they are still operating or not 🙁
Creating new content means more chance a new client / reader might find you 🙂
So true Sam… And then people wonder where all their leads went! I totally agree that a regular posting schedule is crucial to keeping your readers/customers engaged.
[…] first and foremost, once again content is the key here. The more content on your site, the better your search ranking will […]