A few simple tips can really boost the LinkedIn profile views that your page attracts. Therefore, increasing your potential connections, relationships and, in turn, raising awareness of your business.
In the list below, we have collated some easy tweaks that you can make to your LinkedIn profile right away. These tips will instantly boost reach and visibility among your audience and, hopefully, raise your chances of fresh opportunities, collaborations and/or partnerships in the near future.
Download your LinkedIn Essentials Guide here.
Complete your profile
So this may seem like the most absolute basic of tips but you would be surprised by the number of profile pages that are lacking crucial information. A page with gaps keeps your profile completeness percentage low and looking unfinished. If LinkedIn thinks it’s unfinished, it’s less likely to come up in searches and you are doing yourself a total disservice.
Take 10 minutes out of your day – right now – and add in your school or college information, previous relevant employers, update your summary and add to your list of skills. Have at least 10 skills listed, that way your connections have a range of things to endorse when they come across your profile.
Oh, and by the way, you may want to makes sure that you have set your LinkedIn profile visibility to Public. To check, simply click on your pic in top right-hand corner and then click Manage, next to Privacy & Settings.
Update your status
Nobody wants to hear what you ate for breakfast or see a gallery of selfies form your beach getaway. But they might like to check out an interesting article you came across on the Top 5 Time Management Apps. Or the fact that the company you work for is about to be listed on the stock exchange.
LinkedIn has a different audience to most other social networking sites but, believe it or not, it has actually been around the longest. It was officially launched way back in 2003. Since then, the platform has maintained a strong white-collar business focus, something that its main audience understands and respects. So it is best to abide by these unspoken rules to maintain your profile’s credibility.
The status update function is now very similar to Facebook, giving you the option to share a link, image, video or opinion. LinkedIn does warn, however, that updates with links generally receive about 45% more engagement than those without.
Publish to the platform
LinkedIn does have a blogging tool that allows users to create content within the platform. You can use it to create entirely new content or simply re-post content from your own/your company’s website. You can even include images, video and keywords, just like any other CMS (content management system).
When you do publish posts, your connections will get a notification. The more you do post consistent and valuable content, you create trust and become a respected expert in your field. This is really important if you are aiming to gain credibility and authority in your chosen industry.
Consider upgrading
Dependent on the type of business you conduct, if you are generating leads from LinkedIn it would be a great idea to upgrade to the Premium plan. This will enable you access to more high-quality contacts and means you will receive access to extra features. Some of these features include seeing who has viewed your profile and making introductions to potential contacts that you have not already connected with.
And there you have it – a selection of quick and simple ways to boost your LinkedIn profile views. Follow these and reap the benefits of a fully functional profile page and the extra connections that come with it.
Download your LinkedIn Essentials Guide here.
