Here’s the short answer: YES, of course. If your business has a website, it should have a blog!
Unique content is one of the key drivers of organic traffic to your website so if you are relying on it to make sales, you should be making sure the content is current and is updated often.
Here are a few other reasons you should have a blog:
GENERATE LEADS
As soon as you have people connecting with you online, you have to turn them into loyal customers. Therefore, each blog post you write has a job to do and that is to convert these readers into clients.
You can do this several different ways but the main one is by using lead magnets. These are basically added value for your potential client or customer). You provide this added value in return for their name and email address. There are loads of lead magnets you should try – depending on your target audience – but here are some examples:
10 LEAD MAGNETS TO HELP GROW YOUR EMAIL LIST
Pop-ups are also a great option to add subscribers to your email list. Once you have them in your list, it’s then up to you to get them to like, know and trust you (via your content) for the ultimate goal of preparing them to buy your product or service.
Make sure you also include a Call To Action in each and every post that tells your readers what you would like them to do next. Should they email you, visit your store or follow you on Facebook.
BECOME AN EXPERT
It sounds simple but all you have to do to establish yourself as an expert in your niche is to create thought-provoking, interesting and relevant content targeted to your audience consistently!
Building up your profile as a trusted source in the business community is priceless. Share your posts on LinkedIn, take a stand on things that matters to your market, promote your posts across your social media platforms and answer the questions that people in your niche might want to know.
PREPARE FOR RESULTS
Posting on your blog is a long-term strategy. If you remain consistent, promote your posts and reach out to potential collaborators, the results will speak for themselves. It won’t happen overnight, but it only takes one post to go viral to skyrocket your brand awareness!