If you have a business of any size – or even a blog that’s a part-time hobby – your biggest challenge is going to be getting your information out there to the public.
In an oversaturated marketplace, known as the internet, it’s hard to cut through and even if you’re on all the social platforms, investing into SEO and doing some paid search, getting your content or product in front of the RIGHT audience is tough. And what’s the point of having something fabulous to share and sell if nobody knows about it?
That’s where Facebook Ads comes in as a way to reach a custom audience that you assign who are delivered the ads that you have created for them right into their news feed. But what are some of the other benefits?
BETTER QUALITY TRAFFIC
The people coming to your website are there because something has sparked their interest. As Facebook Ads are highly targeted, this means the leads coming through are much more likely to convert than by any other traffic-sourcing means.
MORE EXPOSURE = MORE SALES
Obviously the end game is get more exposure which results in more sales. Just like targeting better quality traffic, the fact that the audience is has ended up on your page means you can sell to the kind of market that you have targeted rather than those finding you by way of SEO.
BUILDING SOCIAL CAPITAL
Social capital is used to describe a user or page’s follower base on social media platforms. Basically, it means that the more followers, fans or likes you have, the more credible or trustworthy you are because lots of other people think so, therefore raising your ‘social capital’. This is really important on Facebook, which is why cracking the 1000 follower milestone is such a big deal.
Need some more advice on Facebook Ads or targeting your custom audience? THE SOCIAL CLIQUE can help. Contact us today!